Brand Identity
Naming, logo systems, guidelines and full visual worlds — bilingual from day one, not localized after.
ACT ISelected Work
The headliners
ACT IIThe Archive
Full lineup
About Tariq Msallam
ACT IIIThe Stagecraft
I direct ideas from first sketch to final spark — brand systems that hold up in boardrooms, and spectacle that holds a full grandstand still. Currently Creative Director at Sela, where the work ranges from brand identities to city-scale entertainment.
Thirteen years of creative direction across Saudi Arabia, the UAE and Jordan — from airline campaigns and real-estate identities to the launch of BLVD World, one of Riyadh's biggest entertainment destinations.
13+Years in the craft
2Guinness World Records
3Pikasso D'Ors — Gold, Silver, Bronze
25+Concepts developed at Sela
BA, Applied Arts — Graphic Design.
Yarmouk University, 2008–2012.
Creative Direction
Concept, narrative and art direction for campaigns that need one big idea, delivered across every touchpoint.
Events & Ceremonies
Show concepts, zone theming and guest journeys for live experiences — designed act by act, cue by cue.
AI-Driven Visualisation
Concept-to-render pipelines that put a finished-looking idea on the table days earlier than the old way.
RUN OF SHOWExperience
2022 — Now
Creative Director · Sela
Concept creation for events and destinations. Contributed to the launch of BLVD World and earned a Guinness World Record for Japan Anime Town.
Nov 2015 — Nov 2021
Art Director · Andarakis Advisory Services
Brand identities and campaigns for clients across KSA and the UAE — Crown Prince Private Affairs, Core Fitness, AWJ Holdings, Al Akaria and more. Led a team of two designers, and adapted Latin logotypes into Arabic without losing the original identity.
Jul — Nov 2015
Senior UI/UX Designer · Project IO
Interfaces, identity and pitch design that helped the company secure increased funding.
Jan — Jul 2015
Senior Graphic Designer · Noon Kids TV
Channel and program design that lifted viewership by 20%.
Jan 2013 — Jan 2015
Creative Graphic Designer · Time Center
Campaign design with international agencies; seasonal campaigns that drove a 20% sales increase.
Start a project
ACT IVFinale
Have a brand, a launch, or a show that needs a director?
Let's talk →Brief received
Thanks — it landed. I read everything myself and usually reply within a day or two. If it's urgent, call +966 53 106 5644.